Privacy Policy

1. Overview

Margin Boost provides margin analysis, pricing recommendation, and market-specific price sync tools for Shopify merchants. This policy explains what information we collect through our website and app, how we use it, how long we keep it, and how merchants can contact us about privacy questions.

2. Information We Collect Through Shopify APIs

When a merchant installs Margin Boost, we may access information made available by Shopify under the permissions granted to the app. This can include store details, shop domain, currencies, markets configuration, product and variant pricing, order and fulfilment information, destination country information, inventory-related data, and app billing records. We use this information only to operate Margin Boost, calculate country-level margin insights, generate pricing recommendations, sync approved market pricing, provide support, and maintain app security and reliability.

3. Information We Collect Directly From Merchants

We may collect information that merchants provide directly to us, such as contact details, onboarding inputs, target margin settings, shipping and duty assumptions, return-rate assumptions, approval preferences, support requests, and communications with our team. We also generate technical logs relating to merchant use of the app, such as authentication events, sync status, audit records, and error logs.

4. Information We Collect About Merchants' Customers

Margin Boost generally does not collect information directly from a merchant's customers through our marketing website. However, the app may process customer-related order data that Shopify makes available to the merchant and the app through the approved API scopes, including shipping country and order-level commercial data needed to calculate profitability by market. We do not use this information to build independent customer profiles or to market directly to merchants' customers.

5. How We Use Information

We use the information we collect to provide the app's features, improve data quality, authenticate merchants, process billing, respond to support requests, monitor uptime and errors, prevent misuse, comply with legal obligations, and send service-related communications. We do not sell merchant or customer personal data.

6. Data Sharing and Service Providers

We may share information with service providers that help us operate Margin Boost, such as infrastructure, hosting, analytics, logging, email, and customer support providers, but only to the extent reasonably necessary to deliver the service. We may also disclose information where required by law, regulation, legal process, or to protect the security and integrity of the service.

7. Data Retention

We retain information for as long as reasonably necessary to provide the service, maintain records, resolve disputes, enforce agreements, and meet legal or security obligations. If a merchant uninstalls the app, we may retain certain data for a limited period, including backup, billing, security, and compliance records. Where Shopify requires action through mandatory privacy webhooks, we process those requests in line with Shopify's platform requirements.

8. International Processing

Margin Boost is operated from London, United Kingdom. Depending on our hosting and service providers, information may be stored or processed in the United Kingdom, the European Economic Area, the United States, or other jurisdictions where our providers operate. Where required, we rely on appropriate safeguards for cross-border transfers.

9. Security

We use reasonable administrative, technical, and organisational safeguards to protect information, including encrypted transport, access controls, secure hosting, and monitoring. No method of transmission or storage is completely secure, but we work to reduce risk and respond quickly to security issues.

10. Rights and Choices

Depending on the laws that apply, merchants and individuals may have rights to request access, correction, deletion, restriction, or objection to processing of personal data. Privacy requests and questions can be sent to hello@marginboost.net.

11. Contact

For privacy questions, contact hello@marginboost.net. Margin Boost operates from London, UK.